OUR TEAM
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A lifelong Madison resident, Alex was a wrestler at La Follette High before continuing his studies in Forestry. An accomplished clarinetist and avid fisherman, Alex brings his many skills and talents together in service to the community. While he manages much of the nitty gritty of moving food around, he’s also central to HFFA’s planning and campaign development.
During the growing season, Alex leads HFFA’s complex and growing fresh produce collections and distribution services. He’s a regular at the Dane County and Eastside Farmers’ Markets collecting produce donations from shoppers and farmers alike. He’s also well known Countywide for his service to community partners including Crossroads Community Farm, Madison Area Food Pantry Gardens, Gorman Community Farm and many others.
All year round, Alex also plays a critical role in managing surplus food generated through other parts of HFFA’s operations. He’s a dedicated member of our Retail Gleaning Network collecting grocery surplus and also regularly serves Monona Terrace Convention Center as part out our Green Catering Initiative. In addition, Alex also leads our UW campus effort to build a UW Food and Climate Justice coalition.
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Frankie has worked for the Northside Planning Council in various capacities since graduating from UW-Madison in 2018. He is the volunteer coordinator for the HFFA Retail Gleaners Project and the go-to contact for food donations and distribution to our network of community partners.
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Project Coordinator Chris Brockel is a long time food movement activist with an interest in food justice and equitable access to healthy foods. Chris is currently the Operations Coordinator for FEED Kitchens on Madison’s Northside and a member of the City of Madison’s Food Policy Council. He is the former Executive Director of FairShare CSA Coalition and Food and Gardens Division Manager at Community Action Coalition for South Central Wisconsin (CAC). While at CAC he led the Healthy Food for All Delegation working with United Way of Dane County and the Goodman Foundation in writing a ten year plan to increase access to healthy food choices for low income families in Dane County. Chris has received the Hunger Hero Award from the Wisconsin Food Security Consortium, a public health award from Madison Dane County Public Health, and was designated as a food system innovator by Madison Magazine.




